Digital Coherence:

SEO and Content Strategy for Business Growth in the Era of AI

Digital Coherence:

SEO and Content Strategy for Business Growth in the Era of AI

Digital Coherence:

SEO and Content Strategy for Business Growth in the Era of AI

Unlock the Power of Digital Coherence and Future-Proof Your Online Presence

Digital Coherence is your essential roadmap to building a streamlined, trust-building digital presence that works for your business—not against it.

This isn’t just another book about SEO or social media tips. It’s a strategy-first guide to aligning your website, content, search rankings, and platforms into one clear, connected digital ecosystem. Whether you're starting fresh or refining what you've already built, this updated edition will help you create a presence that earns attention, builds trust, and converts—across both search engines and AI platforms.

In today’s landscape, showing up in search results isn’t enough. AI Overviews and generative summaries are now delivering answers before users ever click a link. This book shows you how to stay visible, discoverable, and relevant in a world where clarity, structure, and trust signals matter more than ever.

Inside, you’ll learn:

  • How to align your messaging, content, and digital structure so you're easy to find—and even easier to trust
  • What Google’s AI Overviews mean for your click-through rates, and how to adapt your content to stay ahead
  • Why regular audits are essential in a fast-moving landscape—and how to run one that actually reveals what needs fixing
  • How to optimize your site for search engines and AI tools—without sacrificing your human voice or creativity
  • Practical, actionable strategies for building a coherent brand that earns visibility and builds long-term momentum

If you're ready to stop patching things together and start creating a digital presence that’s cohesive, modern, and future-focused, Digital Coherence is your guide.

Lisa Brown has been navigating the online space since before Google existed. From building websites in the early ‘90s to consulting on SEO and digital strategy in the AI era, she’s helped business owners adapt, clarify, and grow with confidence. In Digital Coherence, Lisa shares her most effective strategies for connecting the dots—and creating a digital brand that not only gets found, but gets chosen.

Digital coherence happens at the intersection of your website, your social media and includes SEO elements like keywords, strategy and technical elements plus your messaging and the content you present. It's all connected.

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