Digital Coherence for Niche Publishers & Directory Operators
Who this is for
You’re a small team (or solo operator) running a niche content site or directory powered by WordPress/GeoDirectory. You want predictable organic growth, fewer support fires, streamlined content ops, and a site that’s reliable for customers and visitors alike.
You’re tired of:
- pages that never index properly
- broken forms, clunky listing flows, and lost revenue
- manual content processes that don’t scale
- mysterious traffic drops after launches or migrations
Core services (real, technical, outcome-focused)
1) Technical SEO & Site Health Audit
What I check: indexability (canonical & robots logic), redirect maps, sitemap hygiene, broken links, structured data, page speed, and CMS/plugin conflicts.
Deliverable: prioritized action list + implementation plan you can run or hire for.
2) Directory & Listing UX fixes
I fix the listing flow so customers finish the purchase: forms, payments, ad placement behavior, confirmation emails, and vendor dashboards.
Deliverable: small-change sprints (UX + dev), QA report, and rollback-safe deployments.
3) Content-at-scale pipelines
Bulk local pages, city/category rollouts, or category hubs — without hiring an army. I build CSV/Sheets → prompt templates → human editing → bulk import workflows so you ship accurate localized pages fast.
Deliverable: reusable CSV template, prompt template, QA checklist, and import-ready files.
4) Custom plugins & integrations
Need GeoDirectory tweaks, ad system reliability, CRM sync, or a custom MU-plugin to automate repetitive tasks? I write resilient, documented code that fits into your ops.
Deliverable: production-ready plugin or integration with install instructions and short support window.
5) Retainer: Ongoing Stewardship & Launch Support
On-call webmastering for launches, migrations, ad rollouts, or seasonal spikes. I keep you indexed, patched, and monetized.
Deliverable: monthly SLA, ticket handling, scheduled audits, and two strategic syncs per month.
6) Training, SOPs & Handoffs
I leave you with clear documentation, a troubleshooting playbook, and a simple onboarding checklist so staff or future owners can manage without guessing.
Deliverable: playbook + short video walkthroughs + prioritized next-90-day roadmap.
My process
- Audit → quick triage to stop revenue leaks.
- Plan → prioritized fixes and low-risk wins.
- Ship → code, content pipeline, or UX change in small deployable steps.
- Verify → QA, index checks, and performance monitoring.
- Teach → handoff docs and repeatable systems.
What outcomes my clients get
- Fewer urgent support tickets and faster launches
- Cleaner indexability and predictable organic visibility
- Scalable local/content rollouts without endless hires
- Reliable ad placements and fewer revenue surprises
- A product that’s easier to sell, transfer, or grow
Packages (examples — custom scopes welcome)
- Triage Sprint (2-4 weeks): audit + top 5 fixes implemented.
- Growth Quarter (3 months): audit → content pipeline build → one category launch → monitoring.
- Steward Retainer (monthly): ongoing maintenance, 8–12 support hours, monthly audit, priority launches.
- Custom Build: integrations, MU-plugin, or large migrations — priced to scope.
FAQs
Q: Do you work directly with dev teams or take over?
A: Both. I can plug into your team, deliver code and docs, or act as your long-term webmaster.
Q: How do you handle risk on big changes?
A: Small deployable steps, feature flags where possible, and verification/rollback plans for every release.
Q: I’m not technical — can you translate recommendations?
A: Absolutely. I write clear action items and handoffs so non-technical owners can make informed decisions.
Take ownership of your site’s technical health.
Let’s do a 30-minute discovery call to map the biggest revenue leaks and your easiest wins.
Contact me with a quick note about your site and the top 3 headaches you’d like fixed.