Roadmaps for SEO & Marketing

Our SEO and Marketing Roadmap includes in depth keyword research, competitive analysis and a mini technical audit along with recommendations for improvements, for filling content gaps, for better usability and conversions and other opportunities.

A Roadmap might be for you if:

• Your website doesn’t deliver results like it used to. This could be leads, product sales, inquiries.
• Your business has changed but your website hasn’t, so the inquiries you get don’t lead to new business.
• Your site hasn’t been updated in years and you’re ready for something fresh.
• Maybe what used to work, stopped working and you’re not sure why.

However you got here, now you’re ready to really leverage your website and online presence to meet your business goals.

Things you’ll learn from your roadmap:

Your keywords. Did you know they may not be what you think they are? One common mistake with keywords is to choose keywords that no one is searching for, think about it, being on page one doesn’t mean much, if it doesn’t send people to your website.

We also look at what keywords are currently sending your site traffic as well as what keywords your top competitors are using. This helps identify gaps where you can improve by adding content and making other changes to your site.

Your roadmap also includes an mini audit that reviews user experience and the technical aspects of your site. Are there things you could change to get better results? Are there aspects of your site that are holding you back because they cause problems with the search engines? These are the things we’ll report on and we’ll provide a prioritized list of recommendations.

Once your roadmap is complete, we’ll meet via conference call to go over the findings and answer any questions. From there, your team can implement.

Need ongoing guidance through the process? We offer ongoing consulting to help you stay on track, learn more here. For smaller businesses without a dedicated team or resources we offer implementation for a select number of projects per year, learn more here.