I've Been Keeping a WordPress Directory Running for 20 Years. Four Owners. Zero Drama.
What I Do
You run a content site or directory on WordPress. You care about traffic that actually converts, not vanity metrics. And you need someone behind the curtain who knows the engine — not just the surface.
That's me. I'm a long-term technical partner: the webmaster, the SEO strategist, and the troubleshooter who makes your site work at scale. I build systems so the next person in your seat — whoever that is — can pick up where I left off without guessing.
I've been through four ownership transitions on a single directory. Every migration, every platform update, every monetization change. The reason clients keep me around isn't because I'm cheap. It's because when things break at 2am or during a product launch, I'm the one who knows where the bodies are buried.
What I Solve
You're tired of:
- Pages that never index properly, no matter what you try
- Listing flows that break mid-purchase and silently cost you revenue
- Manual content processes that can't scale without hiring an army
- Mysterious traffic drops after launches or migrations
- Fragile ad placements and CRM connections that need constant babysitting
- That one plugin conflict nobody can figure out
What the Work Looks Like
1) Technical SEO & Site Health Audit
I check whether your site is actually indexable — canonicals, redirects, sitemaps, speed, structured data, broken links, plugin conflicts. You get a prioritized list of what to fix and a plan for how.
2) Directory & Listing UX fixes
I fix the listing flow so customers finish the purchase. Forms, payments, ad placement behavior, confirmation emails, vendor dashboards — the stuff that's between your customer and their money. Small-change sprints with QA and rollback plans.
3) Content-at-scale pipelines
I build the system that lets you publish hundreds of local pages without hiring an army. Templates, prompts, QA checklists, and import-ready files. You add the human review step. The rest is automated.
4) Custom plugins & integrations
Need something that doesn't exist yet? I write it. GeoDirectory tweaks, ad system reliability, CRM sync, automation plugins — documented and production-ready.
5) Retainer: Ongoing Stewardship & Launch Support
I stay on retainer so you don't have to think about the tech. Launches, migrations, seasonal spikes — I keep you indexed, patched, and monetized. Scheduled audits, and two strategic calls per month.
6) Training, SOPs & Handoffs
When the site changes hands — or when you want your team to handle more — I leave documentation that actually makes sense. Playbooks, video walkthroughs, and a 90-day roadmap so nobody has to guess.
How It Works
Audit → I do a quick triage to find the revenue leaks and the structural problems.
Plan → We prioritize: what's urgent, what's a quick win, what can wait.
Ship → I implement in small, deployable steps. Nothing gets pushed without QA.
Verify → Index checks, performance monitoring, making sure it actually worked.
Teach → Handoff docs and repeatable systems so you're not dependent on me forever.
Packages (examples — custom scopes welcome)
- Triage Sprint (2–4 weeks) — Audit plus the top 5 fixes, implemented.
- Growth Quarter (3 months) — Audit, content pipeline build, one category launch, ongoing monitoring.
- Steward Retainer (monthly) — Ongoing maintenance, 8–12 support hours, monthly audit, priority launches.
- Custom Build — Integrations, plugins, or large migrations. Scoped and priced to the project.
FAQs
Do you work with my dev team or take over?
Both. I can plug into your existing team, deliver code and documentation, or act as your long-term webmaster. Whatever fits your setup.
How do you handle risk on big changes?
Small steps, feature flags where possible, and a rollback plan for every release.
Nothing goes live without QA.
I'm not technical — can you translate?
That's most of my clients. Everything I deliver is in plain English. You'll understand what I did, why I did it, and what it means for your site.