Buying a Web Business

On every audit I do, some findings can’t be rated yet — because the seller hasn’t answered. How long that stays unanswered is its own finding.

Some revenue declines gently. Some revenue holds perfectly steady until the day it drops through the floor. Only one of those is priced into the listing.

The wire clearing isn’t the finish line — it’s the riskiest moment. Here’s how to take over a website you didn’t build without breaking the thing you just paid for.

How a seller hands over their data is itself diligence. Here’s what a clean data room contains — and why friction and vagueness are findings, not formalities.

“What’s it built on, and who can keep it running?” The tech stack is where non-technical buyers get blindsided. Here’s how to read it before you buy.

That “steady” traffic chart is a snapshot of yesterday’s internet — the one that sent people to websites instead of answering them directly. Before you buy a web business, add the one due-diligence question most buyers are still missing.