Buying a Web Business?
Don't buy a landmine.
You're about to spend real money on a business you didn't build. The seller knows everything about it. You know what they chose to tell you. That gap is where buyers get hurt — and it's almost always in the technical side, where you can't see it.
I can. For 20 years I was the person who knew how a site actually ran when it changed hands — through four owners of the same business. I've watched what new owners walk into when the previous one is gone and took the knowledge with them. I know exactly where to look.
Where are you in the process?
However far along you are, there's a right-sized way in.
Just exploring. Start with the free guide — Don't Buy a Landmine — the checklist I'd run before letting anyone wire the money. Plain English, no technical background required.
Weighing a specific deal. Found a target and want an experienced second opinion before you go deep or make an offer? That's a Pre-Offer Review — one focused hour on the red flags, the questions to ask the seller, and whether it's worth pursuing. ($250, credited toward a full audit if you go ahead.)
Serious about a target. About to buy, or close to it? The Pre-Purchase Tech Audit is the full dig — I go through everything and hand you a plain-English risk report so you know exactly what you're buying before the money moves.
Start a Pre-Purchase Tech Audit →
Already bought it? The wire clearing isn't the finish line — see After You Buy, below.
What a pre-purchase audit looks for
The short version of what the full audit covers:
- Is the traffic real — and will it last?
- Does the revenue actually transfer to you?
- What is it built on, and who can keep it running?
- Does the seller own everything, free and clear?
- What breaks the day they hand you the keys?
You get a plain-English risk report: what's solid, what's shaky, what's a dealbreaker, and the exact questions to put to the seller. Whether you buy or walk, you'll know what you're deciding.
After You Buy
The first 90 days are where value gets kept or lost. I help you take over a business you don't fully understand yet — document the system so it's not living in someone else's head, fix what's breaking, untangle the dependencies, and get the thing running reliably without the previous owner. I translate what you actually own into plain terms, and I tell you what to watch.
This is the part I've done from the inside, four times. I know what a smooth handover looks like — and what a missing one costs.
For brokers & advisors
If you broker deals or advise buyers: a buyer who gets burned is bad for your business too. I'm the technical due-diligence person you can point buyers to — so the deals that should close, close, and the landmines get caught before they blow up in your client's hands.
Get The Guide
Buying a web business? Start here.
I wrote down the checklist I'd run before letting anyone wire the money — the questions that make a seller's evasions visible, in plain English, no technical background required.
It's called Don't Buy a Landmine.
Why me
I'm self-taught, 30 years in, and I've spent two decades inside one business watching it change hands again and again. I know what sellers leave out — not because they're all dishonest, but because the knowledge lives in their heads and nobody writes it down.
I follow the threads. I find what's load-bearing and what's about to fall. And I tell you what it means in language you actually use — because the whole point is that you understand what you're buying before it's yours.