✦ How We Can Work Together
People come to me for two reasons.
Some know something's off but can't name it. Their website looks fine, their social profiles exist, their offers are listed — but none of it feels like them.
They need to figure out who they are online before they can fix anything.
Others know exactly who they are — they just look at their digital presence and think: that's not it. The messaging doesn't match, the platforms don't agree with each other, and the whole thing feels like it was built for someone else.
Both are real problems. I built a track for each one.
The Me-Shaped Track
"I don't even know what 'me' looks like online."
The Me-Shaped Discovery Journal
Format: Digital PDF (print-friendly + fillable versions)
38 pages of guided exercises that help you uncover your real voice, your actual values, and the shape your digital presence should take. You walk away with a Me-Shaped Statement — a compass for every decision about how you show up online going forward.
This is the foundation. Most people skip it. That's why nothing else feels right.
The Me-Shaped Session
Format: 60–90 minute Zoom, 1:1 with Lisa
You've done the journal (or tried to). Now you want someone to look at what you found, ask the questions you couldn't ask yourself, and help you land on a Me-Shaped Statement you actually believe.
You bring your journal. I bring 30 years of seeing what people miss about their own digital presence. You leave with clarity you can build on.
The Digital Coherence Track
"I know who I am. My online presence just doesn't show it."
The Digital Coherence Companion Workbook
Format: Digital PDF (self-guided)
The DIY version of the framework. Walk yourself through all eight dimensions of your digital presence — offer clarity, voice and tone, message coherence, CTA clarity, cross-platform alignment, visual consistency, link health, and AI visibility. You score yourself, spot the gaps, and build your own fix list.
Best if you already have a clear sense of who you are and want to audit your presence against it. If you're not sure about the “who you are” part yet, start with the Me-Shaped Journal first.
The Clarity Audit
Format: Full professional audit + detailed report
I go through your entire digital presence — website, social profiles, content, SEO, AI visibility, messaging — and score it across all eight dimensions of Digital Coherence. You get a clear, prioritized report: what's aligned, what's not, and what to fix first.
No jargon. No 50-page data dump. A roadmap that tells you exactly where your digital presence doesn't match who you are, and what to do about it.
The Clarity Session
Format: Full audit + 60–75 minute Zoom with Lisa
Everything in the Clarity Audit, plus a live conversation where we walk through what I found together. I tell you what I see, you tell me what resonates, and we build the action plan in real time.
This is for you if you don't just want the report — you want to talk it through with the person who wrote it.
✦ For Niche Publishers & Directory Operators
I've been running the technical operations for a major WordPress directory for 20 years. Four different owners. Every migration, every monetization shift, every “everything just broke” moment — I've been the one behind the curtain keeping it running.
If you operate a content site or directory on WordPress, I do the same for you: technical SEO, GeoDirectory and plugin integrations, content pipelines that scale, and the kind of system reliability that means you stop putting out fires.
✦ Consulting & Retainers
One-on-one consulting is a focused session (or a series) where we work through whatever's in front of you — messaging, SEO strategy, AI integration, a digital presence that doesn't make sense anymore. Retainers are for businesses that want me in their corner long-term.
See how consulting works →
Whichever door you walk through, it's the same me on the other side.
Direct. No hype. I'll tell you what I see.