Pre-Purchase Tech Audit

The full dig before you buy.

You're past wondering whether to pursue it. You're going to buy this business — or you're close enough that you need to know exactly what you're getting before the money moves. This is the deep look at the part the seller can't or won't show you.

For 20 years I was the person who knew how a site really ran every time it changed hands. I go through a target the way I wish someone had gone through every business I watched change owners — and I tell you, in plain English, what you'd actually be buying.

What I check

Is the traffic real — and will it last? Or is it propped on one page, one source, or a spike timed to the sale. I look at where it comes from, how stable it is, and how exposed it is to the next algorithm or AI-overview shift.

Does the revenue actually transfer to you? A lot of it runs through accounts, relationships, or tools tied to the seller personally. You can buy the website and not get the income. I find that before you sign, not after.

What is it built on, and who can keep it running? The stack, the custom code, the abandoned plugins, the integrations held together by knowledge only the seller has.

Does the seller own everything, free and clear? Domain, content, brand, email list, social accounts — and whether all of it actually comes with the sale.

What breaks the day they hand you the keys? The dependency map nobody draws until it's too late.

What you get

A plain-English risk report: what's solid, what's shaky, what's a dealbreaker, and the exact questions to put to the seller. A clear recommendation — buy, walk, or renegotiate, and why. And a call to walk through it together, so you're not interpreting a document alone.

Whether you buy or walk away, you'll know exactly what you're deciding.

hidden fault lines in the architecture

How it works

Tell me about the deal — the short form below. Just enough for me to understand what you're looking at.

A couple of quick messages so I know the target, what access you have, and where you are in the process. Every deal is different; this is how I scope it right.

I send a quote and a timeline. No surprises — you approve before anything starts.

I do the audit, then send the report and book the walkthrough call.

Most audits land within a week or two of approval, depending on the complexity of the business and the access available.

What it costs

Every deal is different, so I quote each one after the first couple of messages — typically $750–$2,500 depending on the size and complexity of the business. If you did a Pre-Offer Review with me first, that fee comes off the total.

Working with sensitive deal information is normal here — happy to sign an NDA before you share anything.

Tell me about the deal

Pre-Purchase Tech Audit

Name(Required)
Email(Required)
paste the URL or the listing link. (Under NDA? Write "I'll share privately" and we'll sort it out.)
Where you are in the process(Required)
a range is fine
tell me what you've got and what's nagging at you

Are you a broker or advisor? I work as the technical due-diligence person you can point buyers to.

Let's talk about a referral arrangement →