Buying a Web Business?
Don't buy a landmine.
You're about to spend real money on a business you didn't build. The seller knows everything about it. You know what they chose to tell you. That gap is where buyers get hurt — and it's almost always in the technical side, where you can't see it.
I can. For 20 years I was the person who knew how a site actually ran when it changed hands — through five owners of the same business. I've watched what new owners walk into when the previous one is gone and took the knowledge with them. I know exactly where to look.
What I Check
A pre-purchase tech audit. I go through the target the way I wish someone had gone through every business I watched change hands:
Is the traffic real — and will it last? Or is it propped on one page, one source, or a spike timed to the sale?
Does the revenue actually transfer to you? A lot of it runs through accounts tied to the seller personally. You can buy the website and not get the income. I find that before you sign, not after.
What is it built on, and who can keep it running? The stack, the custom code, the abandoned plugins, the things held together by knowledge only the seller has.
Does the seller own everything, free and clear? Domain, content, brand, the email list, the social accounts — and whether all of it actually comes with the sale.
What breaks the day they hand you the keys? The dependency map nobody draws until it's too late.
You get a plain-English risk report: what's solid, what's shaky, what's a dealbreaker, and the exact questions to put to the seller. Whether you buy or walk, you'll know what you're deciding.
After You Buy
Already bought it? The wire clearing isn't the finish line — the first 90 days are where value gets kept or lost.
I help you take over a business you don't fully understand yet: document the system so it's not living in someone else's head, fix what's breaking, untangle the dependencies, and get the thing running reliably without the previous owner. I translate what you actually own into plain terms, and I tell you what to watch.
This is the part I've done from the inside four times. I know what a smooth handover looks like — and what a missing one costs.
The Free Guide
Not ready to talk yet? Start here.
I wrote down the checklist I'd run before letting anyone wire the money — the questions that make a seller's evasions visible, in plain English, no technical background required.
It's called Don't Buy a Landmine.
→ Get the guide
For Brokers & Advisors
If you broker deals or advise buyers: a buyer who gets burned is bad for your business too. I work as the technical due-diligence person you can point buyers to — so the deals that should close, close, and the landmines get caught before they blow up in your client's hands.
Why me
I'm self-taught, 30 years in, and I've spent two decades inside one business watching it change hands again and again. I know what sellers leave out — not because they're all dishonest, but because the knowledge lives in their heads and nobody writes it down.
I follow the threads. I find what's load-bearing and what's about to fall. And I tell you what it means in language you actually use — because the whole point is that you understand what you're buying before it's yours.