You can do everything right and still be invisible to AI — because of a setting you never knew existed. The three ways sites disappear by accident, and the one question to ask your web person.
How to Read a Website’s Tech Stack Before You Buy It
“What’s it built on, and who can keep it running?” The tech stack is where non-technical buyers get blindsided. Here’s how to read it before you buy.
SEO, AEO, GEO, LLMO: You Don’t Have to Learn the Whole Alphabet
SEO became AEO became GEO became LLMO. Every few months there’s a new acronym you’re supposedly failing at. The good news: the job underneath never changed, and you don’t have to run on that treadmill.
Search Listing Shortcode Parameters Aren’t Working — Why, and How to Read Them
You added parameters to a directory listing shortcode and it ignores them. Usually it’s one of four boring reasons — including the curly-quotes trap.
Buying a Web Business in the AI Era: Is That Traffic About to Vanish?
That “steady” traffic chart is a snapshot of yesterday’s internet — the one that sent people to websites instead of answering them directly. Before you buy a web business, add the one due-diligence question most buyers are still missing.
Does the Seller Actually Own Everything? The Asset Checklist Before You Wire
You’re buying a bundle of assets — and some of them might not be the seller’s to sell. Here’s the ownership checklist to run before you wire the money.
