Moving your directory to a new platform is where traffic goes to die — if the URLs change and nobody maps them. Here’s how to migrate without the ranking crater.
Search Engines and SEO
Your Directory Has 10,000 Pages and Google Is Ignoring Most of Them
Your directory generates thousands of pages and Google indexes a fraction. That’s not bad luck — it’s an architecture problem. Here’s what’s happening.
Is the Traffic Real? How to Tell Before You Buy a Website
A seller’s traffic graph looks great. That’s not evidence — it’s a painting. Here’s how to tell whether a website’s traffic is real and durable before you buy.
A Story about Referrals and Google Analytics (with a happy ending)
On Referrals in GA when reports just don't match up I have a client who is a publisher of a niche directory that's been around for 24 years, I've worked with them for over 14. Over time their...
About Schema Markup
This was originally published as a tweet thread here: https://twitter.com/bunltd/status/1090317514834366467 Today I'm talking about Schema Markup (structured data) This is markup or code in the...
About Website Performance and SEO
This was originally published as a tweet thread here: https://twitter.com/bunltd/status/1088165885574070274 About Performance and SEO Today I wanted to talk about website performance and SEO. By...
