Search Engine Optimization [SEO] & Marketing

Marketing Your Web Site:

As a Search Engine Marketing Consultant, we offer marketing services to promote our client’s web sites via:

  • Search Engines such as Google, Yahoo, Bing.
  • Directories such as Yahoo, Best of the Web, DMOZ
  • Pay Per Click Services like Google Adwords

Working with site code, site organization and other techniques (like search engine optimization or SEO), we help a site reach its intended audience. We also provide information on how to use Internet presence as a part of daily marketing and sales efforts. Submission to and monitoring of the major search engines, and directories rounds out our promotion offerings.

About Optimization and Submissions:

Optimization is the process by which a web page is prepared for search engine review. Optimizing a page or site includes paying attention to:

  • meta-tags for both keywords and descriptions, among others
  • proper use of the title tag
  • use of alt tags on images
  • special emphasis on overall content of the page and the site
  • internal and external links
  • determining keywords or keyword phrases specific to the target audience
  • how these can be interpreted by the major search engines, and which search engines receive more traffic

We work with your site optimizing pages for content, keywords, and other criteria to position your site for success. People search the web day in, and day out, will they find what you’re offering? Let us help your business with search engine optimization and improve your results.

Submission or getting links to your site from other sites part of the process of making your site known to the search engines. This can include free submissions (which offer no guarantee of inclusion) to paid submissions which vary in cost and coverage. There are also pay-per-click (PPC) options where you pay for each visitor sent to your site. There is no one size fits all solution, these services are more like a menu, pick and choose those that suit your objectives and budget. We hand submit our sites for the best results. Need help making sense of search engine marketing, let us help.

Monitoring:

Submission by itself is not enough, monitoring your site is an ongoing project and includes looking at the following:

  • search engine results pages – where does your site stand on the major search engines, where do your pages rank with respect to what your customers are looking for?
  • reviewing your web site access logs for referrer data, how visitors use your site, what is your conversion rate?
  • can include utilizing a third-party statistics service, in addition to log file analysis

We can offer these services as a part of our design/development services or if you already have a site, allow us to assist you with it’s promotion. Contact us today for more information and help your site reach its intended audience.